Product-Market fit and the risk of premature scaling
Product-market fit? Make sure there are customers that have the problem you’re aiming to solve, that they care to solve it and they’ll want your solution.
Tag: startup marketing
The secret to creating engaging content
We live in an age where in order to be successful with your startup, the first thing you have to do is not sell, but to create engaging content.
Let’s talk about storytelling for startups
Whether we like it or not, we are all storytellers. True, some of us are better at it than others (including being liberal with the truth). But in the end, nothing beats a well-told, compelling story in tapping into our intrinsic emotions. That’s why storytelling for startups should be an essential part of any entrepreneur’s […]
Vertical market strategy for startups: When and why
As a startup, whether or not you have a specific vertical market strategy will depend heavily on your business model – and business plan.
Super Bowl commercials vs lean marketing strategy
As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
Why defying conventional wisdom is the secret to going global
Going global. You simply have to take the plunge. Make a leap of faith. Or in the words of Nike, Just Do it. Whatever the slogan, the sentiment is the same.
Consider your business model first
As a startup, you may daily have good or horrible ideas, great visions, a strong sense of mission and commitment. And you’re working on your product. But what is your product, really? To understand that, let’s talk about business model considerations.
Delphi for… Digital Disruption
Calling all growth hackers and digital marketers! Stop what you’re doing and listen. If it’s digital disruption you’re interested in, then you need to make a beeline for the Delphi Economic Forum this Saturday, March 3.
Startup content marketing: create more, curate less
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.
Pitch perfect: what makes a great (and bad) startup pitch
You have your slick, edgy business cards with funky job titles. Your business plan is top notch.