In digital advertising, maximizing return on investment (ROI) requires optimizing ad spend across different locations. Some regions consistently generate high conversions, while others underperform.
It is no secret that early adopters actually shape a new product. Selecting the right early adopters significantly increases chances of success. Being that Europe has several very large markets, like Germany, France and Italy, European entrepreneurs often find it tempting to ‘test the waters’ locally and then try to ‘go international’. Much as it […]
At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach.
Every great idea starts rough and unpolished—full of promise, sure, but far from perfect.
Wile E. Coyote’s blind determination and relentless failure, surprisingly mirror entrepreneurial challenges.
No matter your profession or industry, customer service –with all the traits and values it encompasses– is a powerful skill that drives growth, loyalty, and long-term success.
People hoping for a title, a label. But when you’re in the midst of reinventing your life, answers aren’t always that simple.
At Starttech, we are committed to helping portfolio companies not just grow but thrive in all aspects—from business strategy to marketing and resource optimization.
Discover why marketing experiments are about learning, not about predicting the winning variant. Redefine success in experimentation with the Lean Startup approach.
When starting the journey of creating a website, the first thing you need to focus on is understanding the client’s brand, beginning with their logo.
Our recent national holiday of October 28th got me thinking about some personal beliefs and hard-won lessons, which led me to write this article.
In the fast-paced world of startups, where agility and innovation are critical to survival, branding can often be viewed as a secondary priority.
