business
Data science and other pursuits with Vasilis Vassalos
Whether you are from an academic background or not, as an entrepreneur these days you can’t afford to ignore the power of data science. After all, it could be the key to the success of your business, especially if it’s a tech-based one.
Why startup automation is a prerequisite for your business to grow
If iteration leads to perfection in product development, then automation leads to scale-up success for a startup. Startup automation, to be more precise, can be in many cases, the single most important thing which can make or break a business.
How your startup can sell benefits not features
Rule one of startup success. Ask not what your customer can do for you, but what your product can do for your customer. Yes, that’s right, you need to sell benefits not features.
8 Ways to Build a Culture of Trust
Nothing is a catalyst for success like a culture of trust. It’s plain and simple, trust is more important than, well anything – and this is especially true for entrepreneurs.
Why you can never truly be yourself, and why that’s good for you [and business]
To be yourself, or not to be yourself. Which is more helpful in helping you succeed, both professionally and personally?
Redefining what agile really means
“I’ll share a video with you, Kallia”, said a brilliant colleague of mine when mentioning how happy I was about booking my ticket for the Agile Summit Greece. “It’s called ‘Agile is dead’ ”, he said.
Fail fast on your way to success
Success. It can be an elusive beast. It can also be an obsession – just like your product. The important thing is to accept the fact that you may very well fail (and fail fast) before you succeed.
Ego versus confidence – don’t let the former destroy your startup
Ego and confidence. You can’t have one without the other, right? And you need both to build a successful business, right? Wrong.
Startup content marketing: create more, curate less
To create, or to curate? This is a common dilemma for thousands of founders, entrepreneurs and marketing professionals out there who are involved in startup content marketing. Why? Because as a startup, not only do you typically have limited time to spend on marketing as a whole, you also have limited human resources.