OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
As far as lean marketing strategy goes, you can probably not get farther away from the whole concept than Super Bowl commercials. They are very antithesis of everything about lean.
That’s right! We invite you to join the next Athens Support Driven Meetup which is this Thursday, February 21st, and we’ve got a few good reasons for this.
Athens Python users unite! This was the call to action of our first meeting of the year which took place here at Starttech Ventures.
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
So what is a startup actually anyway? Everyone and his/her dog have an opinion on the definition of a startup, but actually its not so easy to provide one definitive answer.
Hustle. Fail. Hustle some more. Fail. Borrow money from your favorite aunt. Hustle. Fail. Repeat the process until you’re stuck with no funding and crippling debt.
Keep on running. That’s one of our many mantras, especially among the Starttech runners crowd within the company.
Space. The final frontier. Or is it? I like to think of it as the starting frontier; the place we must “return to”, to have any hope for the future of the human race.
Whenever people ask me about startup successes my answer is always simple: product development efficiency.
