How your startup can sell benefits not features
Rule one of startup success. Ask not what your customer can do for you, but what your product can do for your customer. Yes, that’s right, you need to sell benefits not features.
Category: Tips for startups
Scale-up Greece: save the date for the 2nd event @Insurance Market
Scale up or shut up. Yes, it’s that time again, where we invite you to join us in our mission to #ScaleUpGreece – at our 2nd Scale-up Greece event which is taking place on Wednesday, June 26.
How to cope in a multicultural environment
As we are fast becoming a happy bundle of multicultural societies, it is essential for us to be able to discern and evaluate good cultural traits against the “not so good” ones. This is a simple way to induce compatibility factors among different cultures. Mainly when we have to work in a multicultural environment.
The secret to being a lean startup? Focus on what you cannot do
Why do so many startups delay launching their minimum viable product (MVP)? Believe it or not, the main reason – in my experience – is down to anxiety over its perceived lack of features, which leads to the biggest form of waste in any lean startup: over-engineering.
When networking becomes not working
When does networking become not working? An interesting question that really bothers me as the number of conferences, forums, seminars and workshops devoted to startups and entrepreneurship continue to grow.
The importance of content workflow in startups
Content workflows can vary from exceptionally simple to incredibly complex. It doesn’t really matter how advanced your content workflow is, as long as you can understand its value and its role…
Agile development: On for the ride, on for the slide
Startup life is often a life of uncertainty, uneasiness. But it’s also a life of great excitement and achievement. What does Agile development have to do with it?
Marketing for startups? Why it should be an entrepreneur’s favorite habit
OK I’ll be quick about this one. Marketing for startups. Let me be clear and say this: entrepreneurs of all shapes and sizes need to have one crucial habit, and that habit is marketing.
B2B vs B2C marketing: let the battle commence
In the red corner, wearing the “plain, logical” shorts it’s B2B marketing. And in the blue corner, wearing the “sparkling, emotional” shorts, it’s B2C marketing. A showdown to relish: B2B vs B2C marketing. Who will come out on top?
What is a startup these days anyway?
So what is a startup actually anyway? Everyone and his/her dog have an opinion on the definition of a startup, but actually its not so easy to provide one definitive answer.
How to have a stress-free holiday season as an entrepreneur
‘Twas the night before Christmas, when all through the co-working space, not an entrepreneur or startupper was stirring. Not even the clicking of a mouse (or tapping of a keyboard) could be heard.
8 Ways to Build a Culture of Trust
Nothing is a catalyst for success like a culture of trust. It’s plain and simple, trust is more important than, well anything – and this is especially true for entrepreneurs.