Types of customers in B2B & the organizational map
In B2B, there is such a thing as high level classification of customers, to consolidate and standardize our processes. It’s called an organizational map.
Category: Tips for startups
Working software over comprehensive documentation
What are the barely sufficient prerequisites your product needs to satisfy, before it’s successful? Working software over comprehensive documentation.
The secret to creating engaging content
We live in an age where in order to be successful with your startup, the first thing you have to do is not sell, but to create engaging content.
Reduce startup risk, using the Lean Methodology
Did you know most startups fail to take off due to high risk business decisions (startup risk)? Well, we do! And here’s what we have to say about it!
Let’s talk about storytelling for startups
Whether we like it or not, we are all storytellers. True, some of us are better at it than others (including being liberal with the truth). But in the end, nothing beats a well-told, compelling story in tapping into our intrinsic emotions. That’s why storytelling for startups should be an essential part of any entrepreneur’s […]
People over process: the ultimate Αgile principle
People over process is at the heart of Agile. Though it might seem like a subversive approach, the philosophy behind it explains well why it’s so effective;
The product development backlog isn’t your road-map
The development backlog is not your road-map. The road-map is a visualization of the strategic product plan, which in turn drives the [product] development backlog.
Customer interviews: when, why and how
Have a brilliant idea for a (tech) product that will have a huge impact on the market? Great! Now for a reality check, with customer interviews.
You’re only as good as the startup market type you choose
Is your startup struggling to scale up? Or worse still, is it failing? It could simply be a common case of the startup market type you’re aiming at is just not that into you.
![How to be a [good] startup CEO](https://www.starttech.vc/wp-content/uploads/2019/10/startup-ceo-400x225.jpg)
How to be a [good] startup CEO
“I’m CEO, Bitch.” These are, of course, the immortal words which adorned Mark Zuckerberg’s early Facebook business cards. And please, if you’re thinking of creating something like this, please don’t. It’s definitely not how to be a startup CEO.