Author: Aristeidis Kypriotis

The Starttech Ventures Head of Growth Marketing. He holds a MSci in Physics with Space Science from University College London and a MSci in History & Philosophy of Science from Imperial College. He brings a strong combination of analytical and creative skills to the table. A Google Certified Partner since 2010.

Nov 07, 2024 - Starttech Stories

Marketing Experiments: Redefining Success and Failure

Discover why marketing experiments are about learning, not about predicting the winning variant. Redefine success in experimentation with the Lean Startup approach.

Jan 04, 2018 - Tips for startups

Would the real growth hacking please stand up

Ever since Sean Ellis coined the term “Growth Hacker” back in 2010 the concept of growth hacking has become an important buzzword in the domain of digital marketing and startup growth strategies.

Oct 24, 2017 - Investments

Lessons from #EBANMunich: Pitching to angel investors

Pitching to angel investors. It can be a daunting experience, even for seasoned entrepreneurs. That’s why it’s always good to get some expert advice.