At a recent Creatives & Conversions event, a brilliant copywriter introduced a framework that felt as magical as the holiday season: the “Benefit of the Benefit” approach. This concept isn’t just about listing what your product does (features) or even why it’s useful (benefits)—it’s about uncovering how it truly brightens someone’s life.
Now, picture this: twinkling lights, festive jingles, and the warm glow of a perfectly wrapped present. That’s the feeling we want to capture in our creative content—pure delight! Imagine your content as a thoughtful gift, opened with excitement and delivering exactly what someone needed. Let’s unwrap this idea and see how it works for two of Starttech Ventures’ portfolio companies: Qurio and DreamClass.
The Framework: Turning Creative Content Into Festive Gifts
Think of your creative content like the ultimate Christmas surprise:
- Features are the shiny, intriguing package under the tree—the “what” of your product.
- Benefits are the moment someone realizes what’s inside is super useful—the “why.”
- The Benefit of the Benefit is the real magic: the smile, the sigh of relief, or the sparkle in their eye when they see how it fits perfectly into their life.
For example, instead of saying, “Our app sends reminders,” you could say, “Our app keeps you on track, so you can kick back by the fire with a mug of hot cocoa, knowing you’ve got it all handled.” It’s not just about functionality, it’s about delivering joy.
Qurio: The Elf of Engagement
Qurio is the helper every news publisher and journalist dreams of, a cheerful elf that makes engaging with readers easy and fun. Whether it’s quizzes, polls, or surveys, Qurio is like Santa’s workshop for audience insights, helping creators spread joy and build trust.
| Features | Benefits | Holiday Sparkle |
| Intuitive poll and quiz tools | Quickly build engaging callouts/polls without stress | Saves editors’ mornings so they can enjoy a gingerbread latte while curating festive news by 10 AM. |
| Real-time analytics | Get instant feedback on what readers love | Helps prioritize holiday stories in time for the evening rush, keeping audiences merry and engaged. |
| Seamless platform integration | Easily add polls to your website or email campaigns | Reduces tech hassles, freeing up afternoons for brainstorming holiday-themed content ideas. |
| Custom branding options | Make every quiz match your outlet’s unique style | Builds reader loyalty during seasonal campaigns like “Best Holiday Movie” polls—because who doesn’t love Elf? |
DreamClass: The Santa of School Admin Tools
DreamClass takes the chaos out of school management, turning it into a sleigh ride of smooth processes and happy teachers, parents, and students. It’s like having Santa on your admin team, organizing schedules and tracking payments with ease.
| Features | Benefits | Holiday Sparkle |
| Easy scheduling tools | Plan classes in minutes | Gives administrators a calm start to their day, so they can hum along to “Jingle Bells” with their coffee. |
| Automated tuition tracking | Simplifies payments and eliminates errors | Makes evenings stress-free, leaving more time for gift wrapping and holiday movie marathons. |
| Parent-teacher communication portal | Encourages smooth collaboration | Creates harmony during festive events like school plays and winter concerts. |
| Secure cloud storage | Keeps records safe and accessible | Offers peace of mind when logging off at 5 PM, knowing all is secure for the holiday break. |
The Real Holiday Magic: Building Connections
Just like the season of giving, great creative content is about connection. When we think about the “Benefit of the Benefit,” we don’t just show off what a product can do, we show how it makes people’s lives better. It’s the difference between saying, “This tool is fast” and showing someone relaxing by the fire because the tool saved them hours of work.
This approach works because it taps into the emotional payoff. It’s not just about solving problems, it’s about the little moments of relief, joy, or inspiration that make not only the holidays brighter but the whole year. When you create content that highlights these moments, you’re not just showcasing a product, you’re showing how it becomes part of someone’s everyday happiness.
Wrapping It Up in a Big Bow
At Starttech Ventures, we believe that every piece of creative content should feel like a gift, thoughtful, personal, and wrapped with care. The “Benefit of the Benefit” framework helps us craft messages that aren’t just informative but transformative.
So, as you brainstorm your next campaign, think of it like preparing a holiday surprise:
🎁 What makes your product unique?
🎁 How does it help?
🎁 And most importantly, how does it bring joy or ease into someone’s life?
This season, let’s create content that doesn’t just inform, it delights, inspires, and spreads holiday cheer. Because at the end of the day, the best creative content, like the best gifts, comes from the heart.
Happy Holidays from all of us at Starttech Ventures! 🎄✨
